By  on March 25, 2009

Laurence Graff, who founded the diamond jewelry firm Graff more than 50 years ago, will launch the company’s first watch collection this evening at a private event at Grandhotel Les Trois Rois in Basel, Switzerland, on the eve of Baselworld 2009, the watch industry’s main event.

The watch line is spearheaded by Michel Pitteloud, chief executive officer of Graff Luxury Watches. The Swiss-born lawyer has spent nearly 40 years in the watch business working for houses such as Bulgari, Harry Winston and Corum.

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