MILAN — Gucci is commemorating next year's Summer Olympic Games in China in its own luxurious way. Separate from any official celebration or sponsor, Frida Giannini has created a special collection called 8-8-2008 Limited Edition that encompasses eight exclusive accessories with a sporty bent. The Olympics kick off in Beijing on Aug. 8 and eight is the lucky number in Chinese culture. The collection's icing is the new I-Gucci watch, retailing for $1,415, which is the brand's first digital timepiece. It features a clean black face, also available in a clock hand format, a steel frame and a cherry red rubber strap engraved with the Gucci logo on the outside and internally embossed with the interlocked G motif. Except for the watch, which will roll out worldwide, all the other 8-8-2008 Limited Edition items will be available only in Gucci stores in China, Hong Kong and Macau, starting in January. The initiative is a testament to the importance and potential China has for luxury goods brands. The project also includes a $3,420 bicycle, with bold red double-G leather details, and other collector's items such as a mah-jongg game set covered in red La Pelle Guccissima leather and a soft leather panda teddy bear that pays homage to that iconic Chinese animal."Not only does red evoke happiness and celebration, two emotions that couldn't be more appropriate to describe the excitement brought by the international sport games, but it also happens to be a very fashionable color for 2008," Giannini said. She also crafted two pieces of luggage in La Pelle Guccissima, a sturdy duffel bag and a soft messenger-style bag with Gucci's iconic green-and-red ribbon, as well as a pair of men's and women's sports shoes fashioned with a patchwork of suede, patent leather and a gold trim. Last but not least, to accessorize a casual look, there's a sterling silver and enamel necklace inspired by military tags.An ad campaign shot by Chinese photographer Feng Hai and featuring young actor Huang Xiao Ming is also part of the deal. The portrait-style images that break in the February issues of magazines were shot in a studio in Hong Kong and will circulate in the same markets as the 8-8-2008 Limited Edition collection.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot. #wwdfashion ( 📸: @cjw.photo )
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)