Gucci is gearing up to present a digital project at the upcoming edition of international jewelry and watches trade show Baselword, kicking off on March 23.Through the #TFWGucci, which stands for “That Feel When” or “That Feeling When,” program, Gucci encouraged international meme creators to generate memes featuring timepieces of the brand’s different lines, such as the “Le Marché des Merveilles” collection featuring the label’s iconic bee symbol.Los Angeles-based artist Amanda Charchian, New York’s Olaf Breuning, Less, a photographer from South Korea, as well as Christto & Andrew, an artist duo from Qatar, are among the meme creators who participated to the project.The different artworks have been collected in a microsite available at gucci.com/tfwgucci. [caption id="attachment_10846473" align="aligncenter" width="1024"] #TFWGucci meme by Christto & Andrew[/caption] This project reflects the company’s strategy, boosted by creative director Alessandro Michele, aimed at creating engagement and exchange with the community of creative minds operating in different fields around the globe.#TFWGucci follows a range of other collaborative digital projects, including #GucciGram, where Gucci involved a range of international online illustrators and image-makers who created artworks showing the GG Blooms and Caleido prints.Then, last July Gucci launched #24HourAce, a video project with a number of artists participating by taking over the brand’s Snapchat account for one hour. Throughout one day, artists from around the world posted content on Snapchat to illustrate and explain how they have collaborated with Gucci, inspired by the brand’s Ace sneaker. In particular, each participating artist was asked to make a short film of up to 60 seconds in length, using the Ace sneaker as the theme — the resulting videos were posted on Gucci’s Instagram account.A strong supporter of upcoming artists, Gucci tapped San Francisco-based illustrator Jayde Fish to create the first paintings appearing on the large-scale mural, which the company installed on New York’s Lafayette Street, between Prince and Spring, last February. Debuting with Fish — who painted a woman on a sky-bound journey, looking through a telescope into the unknown — the 2,500-square-foot wall will host other collaborations throughout the year.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18