Gucci is gearing up to present a digital project at the upcoming edition of international jewelry and watches trade show Baselword, kicking off on March 23.Through the #TFWGucci, which stands for “That Feel When” or “That Feeling When,” program, Gucci encouraged international meme creators to generate memes featuring timepieces of the brand’s different lines, such as the “Le Marché des Merveilles” collection featuring the label’s iconic bee symbol.Los Angeles-based artist Amanda Charchian, New York’s Olaf Breuning, Less, a photographer from South Korea, as well as Christto & Andrew, an artist duo from Qatar, are among the meme creators who participated to the project.The different artworks have been collected in a microsite available at gucci.com/tfwgucci. [caption id="attachment_10846473" align="aligncenter" width="1024"] #TFWGucci meme by Christto & Andrew[/caption] This project reflects the company’s strategy, boosted by creative director Alessandro Michele, aimed at creating engagement and exchange with the community of creative minds operating in different fields around the globe.#TFWGucci follows a range of other collaborative digital projects, including #GucciGram, where Gucci involved a range of international online illustrators and image-makers who created artworks showing the GG Blooms and Caleido prints.Then, last July Gucci launched #24HourAce, a video project with a number of artists participating by taking over the brand’s Snapchat account for one hour. Throughout one day, artists from around the world posted content on Snapchat to illustrate and explain how they have collaborated with Gucci, inspired by the brand’s Ace sneaker. In particular, each participating artist was asked to make a short film of up to 60 seconds in length, using the Ace sneaker as the theme — the resulting videos were posted on Gucci’s Instagram account.A strong supporter of upcoming artists, Gucci tapped San Francisco-based illustrator Jayde Fish to create the first paintings appearing on the large-scale mural, which the company installed on New York’s Lafayette Street, between Prince and Spring, last February. Debuting with Fish — who painted a woman on a sky-bound journey, looking through a telescope into the unknown — the 2,500-square-foot wall will host other collaborations throughout the year.
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle