By  on March 17, 2017
#TFWGucci meme by Alec Soth

Gucci is gearing up to present a digital project at the upcoming edition of international jewelry and watches trade show Baselword, kicking off on March 23.

Through the #TFWGucci, which stands for “That Feel When” or “That Feeling When,” program, Gucci encouraged international meme creators to generate memes featuring timepieces of the brand’s different lines, such as the “Le Marché des Merveilles” collection featuring the label’s iconic bee symbol.

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