By  on October 5, 2015

KEEPING TIME: “I can’t wait to wear it, it’s a beautiful object,” said Pierre Hardy at the party celebrating the launch of the Hermès Apple Watch Sunday evening in Paris.It turns out he was not the only one curious to discover the collaboration, showcased in Hermès’ cavernous Left Bank flagship, the site of the Hôtel Lutetia’s former swimming pool.Guests including Alber Elbaz and Pierpaolo Piccioli entered the packed venue via a specially created corridor of autumnal foliage and orange berries.Within one of the store’s soaring ash huts, a giant pendulum marked the passage of time, while magicians wandered among the guests, entertaining them with card tricks.Elbaz admitted he is not faithful to a particular brand when it comes to timepieces. “I have many favorites,” he said.Showing the 20-year-old Hermès watch that doesn’t leave his wrist, Stéphane Wargnier, who was Hermès’ communications director from 1997 to 2008, has a more old-school approach.“I’m very attached to it because Jean-Louis Dumas gave it to me before I joined Hermès,” he said.Pamela Golbin, meanwhile, admitted she rarely wears a watch. “I don’t keep time, time keeps me,” she said.

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