Hodinkee, a media platform for watch enthusiasts that was founded by Benjamin Clymer in 2008, has built a loyal audience that ranges in age from 18 to 55, and for the past two years the company has capitalized on that audience with product collaborations at varying price points.The first was with Max Büsser and Friends, which featured 10 limited-edition watches for the site that retailed for $52,000 each — the watches sold out in four hours. The next was with Zenith, which produced 25 watches that retailed at $8,900. Hodinkee most recently partnered with Tag Heuer on production of 125 watches priced at $5,900 that sold out in 45 minutes, and with Laurent Ferrier on a $60,000 watch. These watches sit alongside products from Hodinkee's line of leather accessories that include straps and travel bags.E-commerce has been a difficult world to break into for major media companies, but it's worked for Hodinkee given its niche approach to the watch category.Six months ago, the company hired Eneuri Acosta as chief operating officer — he formerly served as marketing manager at Cadillac — to help increase its revenue streams without watering down Hodinkee's ethos. Acosta believes these watch collaborations have worked because of Hodinkee's casual approach to luxury."We want to be sort of the one-stop shop for anything and everything for the world of watches," said Acosta. "And I think our platform resonates with our audience because so much of the industry approaches luxury from a traditional way. Watch collectors would go into a boutique or any particular retailer in jeans and sneakers and not get the attention they deserve even though they are a millionaire tech entrepreneur who can buy anything in the store."
Hodinkee is also attempting to connect with a larger audience via its recently launched magazine, that is published by volume number rather than date. Advertisers include Rolex, Cartier, BMW, Tudor and Grand Seiko. Up next is physical activations. In October, Hodinkee held an event with Glenfiddich at the SoHo House that featured a panel about heritage, tradition and handcrafted products along with a Scotch tasting. Titled Single Malt Salon, the goal of the panel was to bring together like-minded individuals for a conversation about creative passions and what new luxury means across the cultural spectrum.
"It feels like the entire industry is going digital and we are going more traditional," said Acosta. "I would love to explore what a Hodinkee experience center looks like or a permanent, physical space. Those are the types of things I think about that can be interesting in the future."[vimeo 242287164 w=640 h=360]<p><a href="https://vimeo.com/242287164">Glenfiddich Single Malt Salon - All in Good Time from Glenfiddich Single Malt Salon on Vimeo.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty