Hodinkee, a media platform for watch enthusiasts that was founded by Benjamin Clymer in 2008, has built a loyal audience that ranges in age from 18 to 55, and for the past two years the company has capitalized on that audience with product collaborations at varying price points.The first was with Max Büsser and Friends, which featured 10 limited-edition watches for the site that retailed for $52,000 each — the watches sold out in four hours. The next was with Zenith, which produced 25 watches that retailed at $8,900. Hodinkee most recently partnered with Tag Heuer on production of 125 watches priced at $5,900 that sold out in 45 minutes, and with Laurent Ferrier on a $60,000 watch. These watches sit alongside products from Hodinkee's line of leather accessories that include straps and travel bags.E-commerce has been a difficult world to break into for major media companies, but it's worked for Hodinkee given its niche approach to the watch category.Six months ago, the company hired Eneuri Acosta as chief operating officer — he formerly served as marketing manager at Cadillac — to help increase its revenue streams without watering down Hodinkee's ethos. Acosta believes these watch collaborations have worked because of Hodinkee's casual approach to luxury."We want to be sort of the one-stop shop for anything and everything for the world of watches," said Acosta. "And I think our platform resonates with our audience because so much of the industry approaches luxury from a traditional way. Watch collectors would go into a boutique or any particular retailer in jeans and sneakers and not get the attention they deserve even though they are a millionaire tech entrepreneur who can buy anything in the store."
Hodinkee is also attempting to connect with a larger audience via its recently launched magazine, that is published by volume number rather than date. Advertisers include Rolex, Cartier, BMW, Tudor and Grand Seiko. Up next is physical activations. In October, Hodinkee held an event with Glenfiddich at the SoHo House that featured a panel about heritage, tradition and handcrafted products along with a Scotch tasting. Titled Single Malt Salon, the goal of the panel was to bring together like-minded individuals for a conversation about creative passions and what new luxury means across the cultural spectrum.
"It feels like the entire industry is going digital and we are going more traditional," said Acosta. "I would love to explore what a Hodinkee experience center looks like or a permanent, physical space. Those are the types of things I think about that can be interesting in the future."[vimeo 242287164 w=640 h=360]<p><a href="https://vimeo.com/242287164">Glenfiddich Single Malt Salon - All in Good Time from Glenfiddich Single Malt Salon on Vimeo.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)