With Damien Hirst, Hoorsenbuhs is branching into watches, the newest entry in their collaboration with the artist that started in 2014. Limited to a quantity of 25 in each type of gold (white, yellow and rose), the watches will integrate internal mechanics made in Switzerland and straps and other components produced in Los Angeles. Unable to peg a price just yet, Kether Parker said the launch of Hoorsenbuhs' first ever timepiece is penciled for fall 2017.
First unveiled in 2014, the collaboration between Hoorsenbuhs and Damien Hirst ticks along nicely. Having started with pill-shaped rings and lengthened into rosary necklaces, the fine jewelry brand and provocative artist are moving next into watches.
As with their previous collections, the timepieces stick to the structure that limits each style to 25 of each type of 18-karat gold, whether it is white, yellow or rose. The watches will be based on internal mechanics made in Switzerland, but the straps and other components, like the rest of of Hoorsenbuhs jewelry, clothing and furniture, will be produced in Los Angeles. "There is an artisan to do everything in L.A.," said Kether Parker, partner and brand director at Hoorsenbuhs.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)