By  on February 21, 2017

MILAN — In its third collaboration with Italia Independent, Hublot is launching an innovative new watch with storied Italian men's wear firm Rubinacci.

Italia Independent founder Lapo Elkann was the link between the two houses. "I've had my suits made by Rubinacci since forever, so I thought, why not blend Hublot's innovative technology with the sartorial tradition of Rubinacci?" said Elkann on Tuesday, looking in good form at the brand's flagship on Milan's men's wear street Via Gesù, sitting in a sort of men’s-only club room, with a marble fireplace and fashion and art books.

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