By  on March 8, 2012

“No innovation, no future” — that’s the Hublot way, according to brand chairman Jean-Claude Biver.

Today, on the opening day of the Baselworld watch fair, Hublot will debut six lines, showcasing new ideas, materials, colors and movements.

With prices ranging from $20,000 to $5 million, Hublot has added collections dubbed the Big Bang Ferrari, the Antikythera, the Classic Fusion Skeleton Tourbillon, the Big Bang Tutti Frutti Tourbillon Pavé and Caviar, and the Classic Fusion Ultra-Thin Skeleton.

“We feel the market needed it,” Biver said, referring to the flurry of innovation. “Strong watches are still in demand and, most important, our customers always want more and more special, unique or exclusive pieces.”

Materials include ceramic, carbon and titanium, and are adorned with gems such as diamonds, sapphires and amethysts, which are paired with bezels in white, yellow or rose gold. Watchband and dial colors run the gamut from black and white to midnight blue, violet and lemon yellow.

Notable among the bunch is the Classic Fusion Skeleton Tourbillon, a modern take on Hublot’s signature look but with a slimmer profile. The hands on the dial are similar in design to the very first Hublot watches, for instance, but the collection has been upgraded.

The line, which for the first time has been fitted with a tourbillon movement, is available in 18-karat king gold or titanium.

Another significant addition to Hublot’s portfolio is the Tutti Frutti Tourbillon, a colorful collection of women’s watches with high complications. The Tutti Frutti will cost $144,000, with one style, which incorporates a pavé of 621 diamonds, or 3.82 carats, retailing for $166,000.

Typically, women have strayed from watches with complicated movements, which makes this line unique. This collection marks the first time Hublot has ever offered a tourbillon watch for women.

“There is a lack of high complications for women,” said Biver, noting that women and men “aren’t so different anymore.”

“Too many brands still have a macho approach when they design watches for women of the 21st century,” he said.

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