Officine Panerai has reissued the Mare Nostrum watch.
This story first appeared in the April 19, 2010 issue of WWD. Subscribe Today.
The watch, which in Italian means “Our Sea,” was created as standard issue for deck officers in the Italian navy in 1943. Only three prototypes were produced during World War II and, until recently, all traces of them were lost after a flood in Florence in 1966. One sample was found recently, inspiring the 150-year old Compagnie Financière Richemont SA-owned Italian watch brand to re-create it, with a 52-millimeter brushed steel case and a black dial on two levels on a green fabric and leather strap.
The watch will retail for $37,300 at Panerai stores in New York and Beverly Hills in the fall.