The fine watch industry is arguably a Swiss man's world, but 140 years ago an American sought to get in the game.
Florentine Ariosto Jones, a native of Boston, had a dream to create a watch brand that would surpass every timepiece on the then-thriving American watch market. He traveled to Switzerland in 1868 and partnered with Heinrich Moser, a native of Schaffhausen, Switzerland, to create IWC Schaffhausen, a Swiss-made brand with Jones' design aesthetic that remains based in the tiny town.
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