By  on June 19, 2014

NEW YORK — Baume & Mercier’s latest offering is all about the ladies. This month, the Swiss watchmaker is introducing a new collection, Promesse — its first women’s piece in almost a decade.

“If you look at the watch industry, there are very few brands that have the same credibility between men and women,” said Alain Zimmermann, chief executive officer of Baume & Mercier, which is owned by Compagnie Financière Richemont. “It’s a true asset that we’ve been successful in that, so we didn’t want to let it go.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus