NEW YORK — Baume & Mercier’s latest offering is all about the ladies. This month, the Swiss watchmaker is introducing a new collection, Promesse — its first women’s piece in almost a decade.
“If you look at the watch industry, there are very few brands that have the same credibility between men and women,” said Alain Zimmermann, chief executive officer of Baume & Mercier, which is owned by Compagnie Financière Richemont. “It’s a true asset that we’ve been successful in that, so we didn’t want to let it go.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"