By  on June 19, 2014

NEW YORK — Baume & Mercier’s latest offering is all about the ladies. This month, the Swiss watchmaker is introducing a new collection, Promesse — its first women’s piece in almost a decade.

“If you look at the watch industry, there are very few brands that have the same credibility between men and women,” said Alain Zimmermann, chief executive officer of Baume & Mercier, which is owned by Compagnie Financière Richemont. “It’s a true asset that we’ve been successful in that, so we didn’t want to let it go.”

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