Omega has trained its sights on the women's market.On Thursday evening, the brand — a subsidiary of The Swatch Group — unveiled a new iteration of the Trésor, one of its signature women’s watch designs — a slim, diamond-set piece that spans daytime and evening occasions.The Trésor, with a quartz movement, hits a more entry-level price point than is typical of Omega’s diamond-set offerings. Prices begin at $4,500 and run up to $8,600. The style is to be represented in marketing materials by supermodel offspring Kaia Gerber, the daughter of Cindy Crawford.Omega chief executive officer Raynald Aeschlimann said of the launch: “A watch for ladies is a timepiece but also an accessory, and this definitely provides a lot of potential. I want women to get excited about their choices and about the opportunity to wear and buy into another accessory category. There is a lot of potential for us there, maybe more than men.”Aeschlimann noted that U.S. male consumers, “want the ultimate in technology and less style options. Ladies want the ultimate accessory, they request colors and styles and thickness of design. They also want technology, too.”[caption id="attachment_11068510" align="aligncenter" width="600"] Omega's redesigned Trésor watch.[/caption]The executive riffed on cultural shifts in the watch market. “It used to be, 25 years ago, that women would buy a small version of a men’s watch. Now ladies want to have their own style, their own watches. This is good because it’s the same way in many other fashion or luxury segments, you don’t necessarily have to have the same look in two sizes,” he said, noting that emotions play a huge factor in converting women’s sales.With that, Omega has placed emphasis on its retail experience, and has built a pop-up shop dedicated to the Trésor’s relaunch. The shop, located at 711 Fifth Avenue, opened Thursday and will remain in operation through March. The store features the entirety of Omega’s women’s watch offering, and will display archival pieces that have been flown in from the company’s Swiss headquarters.In focusing on its women’s assortment, Omega joins a coterie of watchmakers also placing emphasis on its ladies’ product offerings. Patek Philippe, Swatch, Breguet and Audemars Piguet, among others, have directed concerted efforts toward the women's market. They look to harness the sector’s spending power — particularly as more women begin to engage in self-purchasing.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.