This story first appeared in the October 20, 2008 issue of WWD. Subscribe Today.
Bulova is introducing a luxurious special edition diamond timepiece to its Diamond Collection.
The stainless steel watch features a total of 267 pavé-set stones in its dial, case, bezel and crown, and retails for $2,750.
“The Special Edition Diamond Pavé watch is a perfect representation of Bulova’s expertise in providing today’s consumers with superbly designed timepieces offering impeccable style and exquisite craftsmanship,” says Dennis W. Perry, president of Bulova Corp. “As the most luxurious watch in our Diamond Collection, it highlights Bulova’s leadership in this growing category, one which has driven a significant portion of our impressive growth during the last decade and signals our commitment to continued innovation in design.”
The special edition watch will be available this month at select Macy’s and fine jewelers.
— Nadine Cheung
Oceanaut, the Redondo Beach, Calif.-based company cofounded by Danny Blair, chief executive officer and designer, and his wife, Frances, president, started in 1999 as a line of diving watches and became a full collection in 2004.
After tripling its sales, the company is now venturing deeper into the luxury market with its 35-mm. Bacara style, made from rose gold and diamonds. The Swiss-made watches retail from $1,295 to $4,000 and are sold in Nordstrom (the brand is its top-selling watch) and 30 boutiques nationwide.
— Marcy Medina
After three years spent in the international market, Dutch watch brand TW Steel has struck a distribution deal with the Tempus Group to launch in the U.S. this fall. Four collections of the oversize timepieces — Canteen, Grandeur, Tech and Goliath — which retail from $625 to $2,000, will be offered at Nordstrom, Neiman Marcus and other specialty retailers.
“TW Steel is a watch that is aspirational in its own way,” says Scott Rosen, partner in the Tempus Group. “[It’s] a value in today’s market, a sure thing in unsure times.”
Rosen’s partner, Jay Vullings, adds, “Every model has an excellent fit and finish to it, and there is an exceptional quality-to-value ratio for every customer. TW Steel is hip and exciting, while staying in line with watch industry trends.”