NEW YORK — Oscar de la Renta is helping to put a little more shine in Shinola.
The luxury brand has partnered with the Detroit-based watch and leather goods manufacturer to create a capsule collection of limited-edition timepieces for women. The unlikely collaboration came about after Alex Bolen, chief executive officer of Oscar de la Renta, read an article about Shinola. It was the first Bolen had heard of the brand. He immediately reached out to founder Tom Kartsotis, and within a week was on a plane to tour Shinola’s Detroit factory. “In the 50 years that we’ve been in business, we’ve had a lot of different kinds of partnerships,” said Bolen. “What we have learned is that we have to find people who see the world the same way that we do. At this point, in about 20 minutes, we can tell if it’s a good fit.”
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