MILAN — The Roberto Cavalli Group said Monday it has inked a co-branding agreement with the Swiss haute horlogerie Franck Muller Group for the production and distribution of a Roberto Cavalli by Franck Muller watch collection. The timepieces are scheduled to bow globally in the fall and will be available in the designer’s boutiques, Franck Muller stores and selected luxury watch retailers.
“I have always been very impressed by the craftsmanship, the quality, the innovation, the style and the creativity of the Franck Muller Group. These are characteristics that have allowed the brand to distinguish itself in the watchmaking sector,” stated Cavalli, chairman of the family-owned company. “Our two worlds have a lot in common, and as a great watch collector I find that just like an evening gown, a watch tells and defines exactly the character and the state of mind of [the person] who wears it.”
The men’s and women’s watches are positioned to cater to different pockets and needs. At an entry level, retail prices range from 1,250 euros to 3,000 euros, or $1,584 to $3,801 at current exchange, to a core price of between 3,000 euros and 6,000 euros, or $3,801 and $7,602. The lineup also includes more sophisticated, luxury items at prices exceeding 6,000 euros, or $7,602.
“The new watch collection will be able to respond to the different needs of a clientele that is ever more [sophisticated],” said Cavalli chief executive officer Gianluca Brozzetti, describing the collection as “an exceptional product” that blends the designer’s “modernity” with Franck Muller’s “special capability” and technique.
Roberto Cavalli watches were previously produced and distributed under license by Italy’s Morellato SpA, at a different, more accessible positioning. Morellato will continue to produce Just Cavalli timepieces.
This is the first co-branding agreement for the Franck Muller company. Founded in 1991, the brand possesses more than 50 patents, 40 boutiques around the world and seven production sites in Switzerland.
Franck Muller, co-founder of the namesake group, described Cavalli as “a genuine artist whose source of inspiration comes from his passion for life.” Vartan Sirmakes, co-founder and ceo of the watch firm, said he was “honored” to take part in “the union of the two creative worlds of haute horlogerie and high fashion.”
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)