By and  on December 22, 2008

Geneva-based Rolex SA is no longer a family affair.

The luxury watchmaker last week named Bruno Meier as head of management, replacing Patrick Heiniger, who retired from his position of managing director and chief executive officer last Tuesday. Heiniger had held the position since 1992, when he took the reins from his father, Andre. The younger Heiniger will continue to be associated with the company in a consulting capacity, but his retirement effectively ends 50 years of the brand being overseen by a member of the Heiniger family.

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