ZURICH — Google “Rolex” and chances are you’ll find copious references to ritzy competitions for tennis and golf, or to snazzy yacht and motor races. Culture looms, along with awards for entrepreneurship and surveys about iconic brands, including, prominently, the Swiss watch brand itself.
What is jarringly absent, however, is anything significant about the company. That Rolex is more secretive than a Swiss bank has become a cliché. Controlled by a private foundation and spectacularly inward-looking, the Geneva-based group gives no financial data and its executives decline all interviews. (Requests for information for this story were denied.)
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