By  on April 25, 2013

PARIS — Baselworld this year will boast not only a sea of new stands, but also a noteworthy newcomer: Sowind Group, the parent company of Swiss luxury watch brands Girard-Perregaux and JeanRichard.

Chief executive officer Michele Sofisti is arriving with a bag full of novelties, having comprehensively revamped the product assortment for both brands since his appointment in 2011. This followed the purchase of a majority stake in Sowind Group by Kering (the former PPR).

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