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As the official timekeeper of the Olympic Games, Omega is celebrating Vancouver’s star turn in January by releasing a limited edition watch.
This story first appeared in the October 19, 2009 issue of WWD. Subscribe Today.
The Omega Seamaster Diver 300m Vancouver 2010 Limited Edition will be produced in 41-mm. and 36.25-mm. versions, each in a release of 2,010 numbered pieces. An ode to the host country’s flag, the watch features a red aluminum bezel and white lacquered detailing and is water resistant to 300 meters. But perhaps the most daring aspect of the style is the case back, which features the symbol of the Olympic Games — a figure of stacked stones named Ilanaak, which the Canadian First Nations people created as a greeting to those passing through their territories. (Ilanaak means “friend” in the native Canadian language of the Inuktitut.) Omega’s Vancouver 2010 watch retails for $3,800 and is available at Omega boutiques.
“Timekeeping is an essential part of the excitement generated by the Games. No matter where the winners come from, their performance is timed or measured by Omega,” says Omega chief executive officer Stephen Urquhart. “The Olympic Games provides us with a unique platform to convey our message of precision, quality and innovation in a prestigious and fitting environment.”