By  on May 27, 2010

SHANGHAI — Swatch Group has just opened four flagships for its various timepiece brands in the lower part of a historic building here as part of a complex that will come to house a hotel and ateliers for artists in the coming months.

The Swatch Art Peace Hotel makes its home in the refurbished 1908 Palace Hotel. Located on the corner of Nanjing Road and Zhongshan Road, the historical Bund waterfront, the development is the latest addition to the growing lineup of luxury hotels and emporiums on the street. It also is the most recent example of brand-building statements occurring in this city to coincide with the World Expo. Earlier this month, Dior staged a massive fashion show on the Bund and a bevy of labels from Louis Vuitton to Uniqlo have opened new stores here.

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