By  on May 5, 2014

ZURICH — Swatch Group confirmed its determination to vigorously defend trademark rights linked to its iSwatch label, amid concerns about confusion with Apple’s widely expected iWatch product.

“It is normal practice to register brand names, so that they are protected. And it is also normal practice that one continues to monitor ongoing registrations where similar-sounding names are registered and, where necessary, to oppose such registration,” said Serena Chiesura, the Swiss watch group’s head of corporate communications.

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