PARIS— Swiss watch exports rose 10.9 percent in 2012, as a decline in December confirmed that the key Asian and U.S. markets are losing steam, the Federation of the Swiss Watch Industry reported on Tuesday.
Foreign sales of Swiss timepieces fell 5.6 percent in December to 1.76 billion Swiss francs, or $1.92 billion, according to the federation. This followed a 4.5 percent rise in November. In 2012 as a whole, the value of Swiss watch exports totaled 21.4 billion Swiss francs, or $22.83 billion. Dollar figures are calculated at average exchange for the period to which they refer. The number of exported wristwatches fell 15.3 percent in relation to December 2011, with sharp declines in the amount of platinum watches sold — down 49.7 percent.
Sales of watches priced above 3,000 francs, or $3,255, rose 1.4 percent in value terms, failing to compensate for a 12.9 percent drop in sales of watches costing less than 3,000 francs, the federation noted.
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