PARIS — Swiss watch exports rose 1.7 percent in April, driven in part by steel and platinum timepieces, the Federation of the Swiss Watch Industry reported.
Foreign sales of Swiss watches totaled 1.83 billion Swiss francs, or $2.08 billion, according to the federation.
Dollar figures are converted at average exchange rates for the period in question.
Sales for the category of other materials grew 8.7 percent in value terms, and revenues from gold watches advanced 2.3 percent. Timepieces made of other metals declined 5 percent in value terms.
Watches costing more than 3,000 Swiss francs, or $3,397, had the best showing, with a revenue increase of 4 percent. Those costing less than 200 Swiss francs, or $227, were flat in volume terms, and down on a value basis.
The 200 Swiss franc to 500 Swiss franc, or $566, category maintained “a generally favorable trend,” and timepieces between 500 Swiss francs and 3,000 Swiss francs, or $3,397, were flat.
Exports to Japan rose sharply, by 34.2 percent, making the island nation the third largest export market after Hong Kong and the U.S. And sales to Hong Kong increased 9.3 percent. In contrast, exports to France declined 7.8 percent
In the first four months of 2014, Swiss watch exports gained 3.8 percent to 6.8 billion Swiss francs, or $8.38 billion.
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