WWD.com/accessories-news/watches/swiss-watches-gain-45-in-november-6550920/
government-trade
government-trade

Swiss Watches Gain 4.5% in November

The business was buoyed by gold and steel timepieces.

PARIS — Swiss watch exports growth was below the annual average in November but still remained at a high level, buoyed by gold and steel timepieces, the Federation of the Swiss Watch Industry said.

Foreign sales of Swiss watches in the month totaled 2.15 billion Swiss francs, or $2.59 billion, up 4.5 percent compared with the same prior-year, it said. This followed a 13.2 percent rise in October.

Dollar figures are calculated at average exchange for the period to which they refer.

The federation said Swiss watch sales increased 12.6 percent in the first 11 months of the year.

The number of exported wristwatches gained 1 percent in relation to November 2011. The only price segment to register a decline was for watches costing less than 200 francs, or $241.05, which fell 2.3 percent.  The category of timepieces costing 200 francs to 500 francs, or $602.63, registered the steepest growth.

Swiss watch exports to Hong Kong fell 13.5 percent, while China posted a 1.7 percent increase. Sales in the United States were up 9.8 percent, and Singapore had a 6.4 percent jump.

Europe also continued showing resistance, with Italy registering a 20.2 percent gain and Germany, a 13.1 percent rise.