By  on July 20, 2009

Swiss watch dynamo Christian Bedat is back with a new Web-based project, WWD has learned.

More than two years after exiting Bedat & Co., the luxury brand he founded with his mother, Simone, in 1996, Bedat will go live in September with, an animation-packed e-commerce site whose first product is a sporty timepiece with a red rubber crown and a rotating bezel festooned with evocative words.

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