By  on March 14, 2017
The unique watch display and companion app on the TAG Connected Modular 45 understand your plan for the day and proactively assist in keeping you on track. The watch became available worldwide on Tuesday, March 14, 2017. (Credit: Intel Corporation)

Today luxury Swiss watch company Tag Heuer unveiled its Connected Modular 45 connected timepiece. Engineered via its partnership with tech powerhouse Intel, the launch is the latest addition to a line of luxury watch companies forging into new advanced designs and features and marks the second release the two companies have made in the sector.

Once again out to rival the Apple smartwatch in its offerings, the watch design offers a suite of services and features for its user. Taking a cue from Fitbit’s success, Tag Heuer included a robust fitness tracker. Users have the ability to record workouts and map new jogging routes. What’s more, the watch holds the ability to act as a personal assistant — it adapts to the individual’s schedule and helps maintain punctuality for coming appointments. As mobile spending continues to rise, Tag Heuer’s addition of smart payment functionality aims to service users with frictionless checkout experiences.

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