By  on April 3, 2008

A lot of Swiss manufacturers scratched their heads when women started to buy fine timepieces designed for men a few years back.

It surely had something to do with fashion, which was out of character in an industry known for egghead engineers and men passionate about their watches that, for some, was their only accessory. But as women continued to buy expensive watches with zeal, many firms began to wonder if the fairer sex might represent the next great consumer frontier.

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