PARIS — Marc Jacobs actually designed his first watch for Louis Vuitton 12 years ago, but only luxury titan Bernard Arnault saw the sketch. It was part of a submission to LVMH Moët Hennessy Louis Vuitton that ultimately won Jacobs the job as Vuitton's artistic director.
The designer revisited some elements of his original design for the Emprise watch he unveiled on Sunday after the Vuitton fall fashion show here, including placing the LV logo at 5 o'clock. The square, dressy timepiece is slated to arrive in Vuitton stores starting in June, retailing from 6,950 euros to 90,000 euros, or $10,425 to $135,000 at current exchange rates. The watch comes in four sizes for women and men; the most elaborate version is pavéd with diamonds.
"It's really chic and really modern," said Jacobs as he wound a chunky, plain-gold style around his wrist. "I like jewelry-type watches."
In fact, Jacobs, who recently started wearing diamond earrings, rings and necklaces, said that he sometimes wears two watches — and not because he needs to. "Nobody really needs to wear a watch these days, because we all have cell phones and BlackBerrys," he explained. "But I'd rather wear two watches than one that tells time in two places."
Indeed, some of the models parading in Sunday's Vuitton show wore an Emprise on each wrist, demonstrating their potency as jewelry. Yet the design is firmly rooted in Vuitton's heritage, the distinctive hardware on the crocodile strap recalling the corners of its trunks.
"The form and the shape of the watch came from the trunks," Jacobs said. "I wanted it very clean and contemporary-looking. Ultimately, I think it should become iconic."
Vuitton entered the watch category in 2002 with the sporty, drum-shaped Tambour style. The timepiece met with strong demand and was followed up in 2003 by a version by Japanese artist Takashi Murakami and an 18-karat gold collection aimed at women. In 2005, Vuitton expanded its timepiece offering
with the Speedy. The Swiss-made Emprise is expected to expand the franchise in the dress category.
Jacobs is certainly a watch aficionado, owning more than half a dozen styles, including new and vintage Van Cleef & Arpels, a Rolex, a vintage Cartier, a Solange Azagury-Partridge and now an Emprise."I love looking through those watch catalogues from the auction house," he said. "It's just something I'm into right now."
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye