PARIS — Marc Jacobs actually designed his first watch for Louis Vuitton 12 years ago, but only luxury titan Bernard Arnault saw the sketch. It was part of a submission to LVMH Moët Hennessy Louis Vuitton that ultimately won Jacobs the job as Vuitton's artistic director.
The designer revisited some elements of his original design for the Emprise watch he unveiled on Sunday after the Vuitton fall fashion show here, including placing the LV logo at 5 o'clock. The square, dressy timepiece is slated to arrive in Vuitton stores starting in June, retailing from 6,950 euros to 90,000 euros, or $10,425 to $135,000 at current exchange rates. The watch comes in four sizes for women and men; the most elaborate version is pavéd with diamonds.
"It's really chic and really modern," said Jacobs as he wound a chunky, plain-gold style around his wrist. "I like jewelry-type watches."
In fact, Jacobs, who recently started wearing diamond earrings, rings and necklaces, said that he sometimes wears two watches — and not because he needs to. "Nobody really needs to wear a watch these days, because we all have cell phones and BlackBerrys," he explained. "But I'd rather wear two watches than one that tells time in two places."
Indeed, some of the models parading in Sunday's Vuitton show wore an Emprise on each wrist, demonstrating their potency as jewelry. Yet the design is firmly rooted in Vuitton's heritage, the distinctive hardware on the crocodile strap recalling the corners of its trunks.
"The form and the shape of the watch came from the trunks," Jacobs said. "I wanted it very clean and contemporary-looking. Ultimately, I think it should become iconic."
Vuitton entered the watch category in 2002 with the sporty, drum-shaped Tambour style. The timepiece met with strong demand and was followed up in 2003 by a version by Japanese artist Takashi Murakami and an 18-karat gold collection aimed at women. In 2005, Vuitton expanded its timepiece offering
with the Speedy. The Swiss-made Emprise is expected to expand the franchise in the dress category.
Jacobs is certainly a watch aficionado, owning more than half a dozen styles, including new and vintage Van Cleef & Arpels, a Rolex, a vintage Cartier, a Solange Azagury-Partridge and now an Emprise."I love looking through those watch catalogues from the auction house," he said. "It's just something I'm into right now."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast