PARIS — Marc Jacobs actually designed his first watch for Louis Vuitton 12 years ago, but only luxury titan Bernard Arnault saw the sketch. It was part of a submission to LVMH Moët Hennessy Louis Vuitton that ultimately won Jacobs the job as Vuitton's artistic director.
The designer revisited some elements of his original design for the Emprise watch he unveiled on Sunday after the Vuitton fall fashion show here, including placing the LV logo at 5 o'clock. The square, dressy timepiece is slated to arrive in Vuitton stores starting in June, retailing from 6,950 euros to 90,000 euros, or $10,425 to $135,000 at current exchange rates. The watch comes in four sizes for women and men; the most elaborate version is pavéd with diamonds.
"It's really chic and really modern," said Jacobs as he wound a chunky, plain-gold style around his wrist. "I like jewelry-type watches."
In fact, Jacobs, who recently started wearing diamond earrings, rings and necklaces, said that he sometimes wears two watches — and not because he needs to. "Nobody really needs to wear a watch these days, because we all have cell phones and BlackBerrys," he explained. "But I'd rather wear two watches than one that tells time in two places."
Indeed, some of the models parading in Sunday's Vuitton show wore an Emprise on each wrist, demonstrating their potency as jewelry. Yet the design is firmly rooted in Vuitton's heritage, the distinctive hardware on the crocodile strap recalling the corners of its trunks.
"The form and the shape of the watch came from the trunks," Jacobs said. "I wanted it very clean and contemporary-looking. Ultimately, I think it should become iconic."
Vuitton entered the watch category in 2002 with the sporty, drum-shaped Tambour style. The timepiece met with strong demand and was followed up in 2003 by a version by Japanese artist Takashi Murakami and an 18-karat gold collection aimed at women. In 2005, Vuitton expanded its timepiece offering
with the Speedy. The Swiss-made Emprise is expected to expand the franchise in the dress category.
Jacobs is certainly a watch aficionado, owning more than half a dozen styles, including new and vintage Van Cleef & Arpels, a Rolex, a vintage Cartier, a Solange Azagury-Partridge and now an Emprise."I love looking through those watch catalogues from the auction house," he said. "It's just something I'm into right now."
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)