PARIS — Marc Jacobs actually designed his first watch for Louis Vuitton 12 years ago, but only luxury titan Bernard Arnault saw the sketch. It was part of a submission to LVMH Moët Hennessy Louis Vuitton that ultimately won Jacobs the job as Vuitton's artistic director.
The designer revisited some elements of his original design for the Emprise watch he unveiled on Sunday after the Vuitton fall fashion show here, including placing the LV logo at 5 o'clock. The square, dressy timepiece is slated to arrive in Vuitton stores starting in June, retailing from 6,950 euros to 90,000 euros, or $10,425 to $135,000 at current exchange rates. The watch comes in four sizes for women and men; the most elaborate version is pavéd with diamonds.
"It's really chic and really modern," said Jacobs as he wound a chunky, plain-gold style around his wrist. "I like jewelry-type watches."
In fact, Jacobs, who recently started wearing diamond earrings, rings and necklaces, said that he sometimes wears two watches — and not because he needs to. "Nobody really needs to wear a watch these days, because we all have cell phones and BlackBerrys," he explained. "But I'd rather wear two watches than one that tells time in two places."
Indeed, some of the models parading in Sunday's Vuitton show wore an Emprise on each wrist, demonstrating their potency as jewelry. Yet the design is firmly rooted in Vuitton's heritage, the distinctive hardware on the crocodile strap recalling the corners of its trunks.
"The form and the shape of the watch came from the trunks," Jacobs said. "I wanted it very clean and contemporary-looking. Ultimately, I think it should become iconic."
Vuitton entered the watch category in 2002 with the sporty, drum-shaped Tambour style. The timepiece met with strong demand and was followed up in 2003 by a version by Japanese artist Takashi Murakami and an 18-karat gold collection aimed at women. In 2005, Vuitton expanded its timepiece offering
with the Speedy. The Swiss-made Emprise is expected to expand the franchise in the dress category.
Jacobs is certainly a watch aficionado, owning more than half a dozen styles, including new and vintage Van Cleef & Arpels, a Rolex, a vintage Cartier, a Solange Azagury-Partridge and now an Emprise."I love looking through those watch catalogues from the auction house," he said. "It's just something I'm into right now."
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion