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TechnoMarine is making a splash with its new line of watches designed by Brazilian pop artist Romero Britto. The Cruise Britto collection includes four wearable art timepieces marked by Britto’s vivid color palette and cubism influence. “Beach culture, color and joie de vivre are synonymous with the art of Romero Britto, and they are also a big part of TechnoMarine’s DNA,” says TechnoMarine chief executive officer Gilbert Ohayon. “The classic gel-strap Cruise brought fun and innovation into the world of watches and the Cruise Britto is a supercharged version of that spirit.” The collection, which retails from $325 up to $1,995 for a diamond-embellished model, is available at Bloomingdale’s, Tourneau and Macy’s.
This story first appeared in the July 21, 2008 issue of WWD. Subscribe Today.