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Timex Taps Chief Marketing Officer

Stephen George is to develop new platforms for global marketing growth.

Timex Group has named Stephen George as senior vice president and chief marketing officer, with a goal of developing new platforms for global marketing growth.

This story first appeared in the December 13, 2010 issue of WWD.  Subscribe Today.

George replaces Tricia Norton, who is now senior vice president of marketing for licensed and owned brands like Nautica, Echo and Timex TX.

Before joining Timex, George worked at Silvermine Ventures LLC, a strategic marketing consultancy that he founded. George was also director of global marketing operations for Samsung Electronics; senior U.S. marketing executive for Norelco Consumer Products at Philips Electronics, and worked in marketing for Gillette and Procter & Gamble Co.

“Stephen brings a wealth of experience in consumer marketing — from the technology sector to Timex….As we continue to invest in proprietary technologies for the brand, we look forward to leveraging his leadership and expertise in this category,” said Adam Gurian, president of the Timex business unit.

George will report to Gurian.

The Timex group owns watch brands Timex, Timex Ironman, Opex, TX and Marc Ecko, and manufactures licensed brands such as Guess, Valentino, Nautica, Salvatore Ferragamo, Versace and Versus.