By  on March 18, 2010

Despite tentative signs of recovery, luxury watch brands still face challenging conditions going into Baselworld, with many feeling the annual Swiss watch and jewelry fair will make or break prospects for 2010.

Baselworld director Sylvie Ritter said the watch sector’s worst crisis in 30 years had strengthened the position of the show, which starts today and runs through March 25, as many brands had cut back attendance at other trade events in a bid to trim costs.

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