By  on March 24, 2011

PARIS — When Jean-Frédéric Dufour took over as president and chief executive officer of Zenith SA in June 2009, purists breathed a sigh of relief.

An industry veteran, Dufour was charged with bringing the Swiss watch brand back to a more classical positioning after his flamboyant predecessor Thierry Nataf’s fashion-oriented approach fizzled out with the onset of the sector’s worst crisis in three decades.

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