Shot in New York by Darren McDonald, the online-only campaign launches March 2 on themaniamania.com.
Marketing and Promotion
The spring 2015 Chuck Taylor campaign is going streetside.
Why should luxury firms have all the fun? Contemporary brands are jumping into the leather-goods fray.
Defining this as “a magic moment” for Furla, ceo Eraldo Poletto touted a 13 percent increase in the accessories company’s preliminary 2014 revenues.
Moufarrige, a luxury executive famous for reviving Montblanc and hiring Stella McCartney at Chloé, is reviving the British watch brand L. Kendall
North America drove record net profits and sales in 2014 for eyewear giant Luxottica Group SpA.
Ready-to-Wear and Sportswear
It has signed an agreement with GBG Accessories Group, which is a wholly owned subsidiary of Global Brands Group Holding Ltd. in Hong Kong.
The retailer said that for its second quarter of fiscal 2015, earnings from continuing operations were $0.05 per diluted share, compared to $0.19 in the same period of fiscal 2014.