Allure of Bra Promotions Losing Its Luster
Allure of Bra Promotions Losing Its Luster
by
Posted Monday July 07, 2008
Last Edited Wednesday July 23, 2008
From WWD Issue 07/07/2008
The enticement of gimmicky "buy one, get two free" promotions for national bra brands has been a cash cow at department stores for over a decade — but the promotional frenzy appears to be losing its magic.
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