The shampoo and conditioner range has new packaging and an influencer-backed marketing campaign.
The partnership between the two cosmetic companies will create one of the largest B2B beauty groups worldwide, with estimated revenues of 700 million euros in 2017.
The conglomerate is to purchase up to 20 billion Swiss francs of its shares through June 2020.
The doctor is adding a luxe treatment to his existing line and launching a new venture with Seacrest.
NYX Professional Makeup will be one of the first brands featured on the app.
Industry sources estimate the brand will pull in an additional $10 million in annual sales.
The hair-care brand’s patented technology aims to pump up hair volume.