The buzzy beauty brand will rollout a virtual reality experiences to 42 stores in time for the holiday crunch.
Love Beauty and Planet is a sustainability play for young consumers, launching in wide mass distribution in January.
There is heated discussion about the controversial materials in the skin-care community right now.
The power of AR is coming into greater focus as companies see conversion rates escalate.
The brand is best known for products for people with natural and curly hair.
The 16th annual WWD Beauty Inc awards ceremony recognized other achievements across the beauty industry.
The Douglas perfumery chains’ online business helped offset dampened sales in Germany.
“This is the year of women and you can’t silence us — we’re half the population and we need to be respected,” said attendee Elle Fanning.
The technology-first beauty play is centered around the stylist and client relationship.
Their Summer Fridays skin-care line will launch in January.