His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The decision could set a precedent and topple other beach bans that have caused an international furor.
Supplements, teas and essential oils were among the major product trends at the show, which drew 130 vendors.
The concept, called The Labb, offers Botox, Restylane and other treatments, and plans to expand nationally.
The favorite of the social media set is intent on growing its face product portfolio before branching out to more colorful cosmetics items.