SheaMoisture Beauty Hack

Beauty Features

SheaMoisture’s Beauty Hack Brings Customization to Ulta Beauty

The three-step system lets consumers design their own custom natural beauty creations.

clock 19hEllen Thomas

SPF products

Skin Care

Supergoop Innovates in Sun With Mousse, Setting Powder

The brand will introduce a trio of products over the next month.

clock 21hRachel Strugatz

Live Clean's new baby ad features a dad and baby.

Body Care

Live Clean Signs Lifestyle Blogger to Spread Its Message in U.S.

New ad campaign supports influencer efforts to build awareness for Live Clean.

clock 24hFaye Brookman

Alicia Yoon curated a selection of 100-plus items for CVS.

Skin Care

CVS Goes Big in K-Beauty

The chain will install K-Beauty HQ in 2,100 stores.

clock March 29, 2017Faye Brookman

Macy's Scent Event

Fragrance

Macy’s Offers Immersive Fragrance Experience at Herald Square

During the annual Flower Show, the retailer’s first pop-up installation is meant to give customers a 3-D olfactive experience.

clock March 28, 2017Layla Ilchi

Products

Chapstick, SK-II and Others Named Finalists for CEW Iconic Beauty Awards

Online voting is open through April 24.

clock March 28, 2017Allison Collins

Australian natural colour line Inika Organic

Color Cosmetics

Australia’s Inika Organic Eyes U.S. Expansion

The organic cosmetic line aims to be in 150-200 U.S. doors by the end of 2017.

clock March 28, 2017Patty Huntington

A product from Ayuna.

Skin Care

Natura Bissé Veterans Build a Brand

The result is Ayuna, a luxury-priced green skin-care line.

clock March 27, 2017Holly Haber

Beauty Features

A Beauty E-Commerce Site for Women of Color

Marjani Beauty Company has been growing fast since its launch in January.

clock March 27, 2017Faye Brookman

Skin Care

Early Innovator Reaps Rewards of Hydrogen as New Beauty Secret

Research suggests that water infused with molecular hydrogen can alleviate everything from wrinkles to eczema.

clock March 27, 2017Faye Brookman

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Essentialist

Today's Must Read

Business

Karlie Kloss Designs Elevated Essentials for Express

clock 12hSharon Edelson

Social Studies