Justin Anderson

Beauty Features

Influence Peddler: Celebrity Colorist Justin Anderson on Creating Authentic Content

The Hollywood hair colorist invites his famous clients and influencers to the DP Hue House — a private bungalow-turned-salon meant to inspire Instagrams.

clock 9hEllen Thomas

Pat McGrath Labs' Mothership Eye Palette in Subversive: Obsessive Opulence.

Color Cosmetics

Pat McGrath Expands Pat McGrath Labs, Unveils Core Collection

The makeup artist will introduce a permanent range.

clock 15hRachel Strugatz

The mass market fragrance business suffers from a lack of launches and heavy promotional activity.

Fragrance

A Playbook for Reviving the Mass-Market Fragrance Business

A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.

clock 20hFaye Brookman

Vichy's use of ModiFace technology.

Skin Care

Skin Care: Augmented Reality’s Newest Frontier

Color is easy to implement with augmented reality, now two technology leaders are delivering skin-care advice, too.

clock 20hFaye Brookman

Rituals' 'The Ritual of Sakura' collection.

Beauty Features

Rituals Enters Ulta Beauty

The bath-and-body-care brand is bringing three of its collections to Ulta Beauty’s new premium bath-and-body section.

clock August 14, 2017Layla Ilchi

Baxter of California's "Life Lived True" campaign.

Beauty Features

Baxter of California Taps Into Los Angeles Heritage for Life Lived True Campaign

With ramped up digital marketing efforts and international expansion, the L’Oréal-owned men’s brand could triple its business by 2020.

clock August 14, 2017Ellen Thomas

Color Cosmetics

CVS Expands Makeup Academy to Stay In Sync With Social Media Beauty Trends

New face items add to the assortment of lip, eye, lash and brushes.

clock August 14, 2017Faye Brookman

Laura Geller Gilded Honey Collection

Color Cosmetics

Laura Geller Beauty Names Ashlee Glazer Global Artistic Director

The makeup artist to notable fashion industry women will aid in overall creative vision for the brand.

clock August 14, 2017Ellen Thomas

Aqua Di Parma Colonia Pura

Fragrance

Acqua di Parma Eyes U.S., Taps Will Chalker for New Marketing Approach

The brand embodies “the Italian way of life” in its new campaign.

clock August 14, 2017Rachel Strugatz

Luscious Cosmetics Contour Kit

Color Cosmetics

Vegan, Cruelty-Free Beauty Brand From Dubai Bows in U.S.

Growing acceptance of K-beauty and other global cosmetics trends encouraged Mehrbano Sethi to seek U.S. distribution.

clock August 11, 2017Faye Brookman

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Essentialist

Today's Must Read

Liam McGeary. Bellator MMAÕs polyester shorts, Everlast hand wrap.

Fashion

Mixing It Up With Bellator’s MMA Fighters

clock August 15, 2017Jean E. Palmieri

Social Studies