The Hollywood hair colorist invites his famous clients and influencers to the DP Hue House — a private bungalow-turned-salon meant to inspire Instagrams.
The makeup artist will introduce a permanent range.
A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.
With ramped up digital marketing efforts and international expansion, the L’Oréal-owned men’s brand could triple its business by 2020.
New face items add to the assortment of lip, eye, lash and brushes.
The makeup artist to notable fashion industry women will aid in overall creative vision for the brand.
The brand embodies “the Italian way of life” in its new campaign.