Industry sources estimate the brand will pull in an additional $10 million in annual sales.
NYX Professional Makeup will be one of the first brands featured on the app.
The hair-care brand’s patented technology aims to pump up hair volume.
The Wellery lends proof to the synergy between looking and feeling good, as consumers who come for workouts stay for beauty experiences.
Professional skin care is outpacing traditional category growth, according to Kline.