E.l.f. Digital Forum Los Angeles

Beauty Features

E.l.f. on the Growing Role of the Microinfluencer

The marketing strategy is driven by a mantra within the company of “Small Is the New Big.”

clock 5hKari Hamanaka

LashGARDE

Beauty Features

Beauty Industry Pioneer Nonie Creme Is at It Again

After her expensive eyelash extensions weren’t holding up, Nonie Creme set off to create a solution.

clock 13hFaye Brookman

Simply Me Beauty

Color Cosmetics

7-Eleven Hopes Women Want Cosmetics With Their Coffee

7-Eleven is the latest to throw its hat into the booming cosmetics category as the giant convenience store company seeks to capitalize on its huge foot traffic.

clock 13hFaye Brookman

Julep-1

Products

Julep’s Jane Park Talks Breaking Down Beauty Silos, Global Expansion

The brand’s hybrid Cushion Complexion skin perfector is the brand’s biggest launch to date.

clock 14hRachel Strugatz

Australian skin care brand Crop is expanding into the U.S.

Skin Care

Crop Natural From Australia Plans Growth in U.S.

Crop Natural brings a line with transparency about its ingredients and natural certification to a befuddled U.S. personal-care beauty market.

clock 16hFaye Brookman

Phuong Dang Raw Secret

Beauty Features

The Smell Test: Phuong Dang Raw Secret

This fragrance gained points for its modern green notes, but for many of our judges, the scent was not original enough.

clock November 21, 2017Peter Born

Patrick Starrr

Beauty Features

Top Names in Beauty Honored at Inaugural American Influencer Awards

The inaugural event took place over the weekend in downtown Los Angeles.

clock November 20, 2017Kari Hamanaka

Elizabeth Scherle and Susanna Goldfinger of Influenster present beauty insights.

Beauty Features

Beauty Report Card: Categories and Brands Graded by Influenster Reviews

Independent brands were among the most buzzed about on Influenster’s platform. Kylie Cosmetics’ chatter ballooned 8.2 times, while Jeffree Star got 5.6 times more discussion than last year.

clock November 20, 2017Faye Brookman

Dove Cameron

Hair

Dove Cameron Puts Her Mark on Bellami Hair Extensions

The actress known for changing up her tresses is launching a collection of a broad range of shades in the booming $5 billion business.

clock November 20, 2017Faye Brookman

Loli Beauty

Beauty Features

Loli Beauty’s Clean, Customizable Offer

Beauty industry veteran Tina Hedges is banking on the wellness and customization trends in beauty.

clock November 17, 2017Ellen Thomas

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Essentialist

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Marc Jacobs Divine Decadence Fragrance Dinner Sebastian Suhl and Adriana Lima

Business

Valentino Said Eyeing IPO in 2nd Half of 2018

clock November 21, 2017Luisa Zargani

Social Studies