Under ceo Fabian Garcia, Revlon plans to grow into a $5 billion company in five years.
Lagerfeld likely will join Lauren in dressing the incoming First Lady.
A digital app turns an iPhone into a diagnostic tool for detecting the right skin shade.
The customization concept has set up shops in San Francisco and Santa Clara.
Presenting fragrances to match moods may tap into a consumer that values experiences over products, said NPD analyst Kissura Craft.
Marion Setiey has been with the Japanese beauty giant since 2009.
The fragrance is on track to do close to $200 million in retail sales in its first year, almost double initial industry projections.