Mass-market fragrance sales haven’t enjoyed the uptick registered in specialty doors. Target hopes it has the right recipe to turn the spigot back on.
To help fill the vision of Dr. Brandt, the company has established a team of physician experts to keep new products flowing.
Benjamin Lord, global director at Kinetic-WPP, explains.
The unit marks the label’s third freestanding beauty store in Italy, after the ones in Florence and Venice.
The Oscar-nominated actress, the new global face of Clé de Peau, discusses her beauty philosophy and her latest role as the Supreme Court justice.
Insights and feedback from target customers will directly influence the products the company develops.