Kim Kardashian’s makeup artist will join the brand’s Makeup Artist Collective.
The new scent is the first of five from the Italian brand.
While the generation watches makeup tutorials on YouTube, they still go to stores seeking expert advice, according to HRC Retail Advisory.
Executives of L’Oréal Luxe and the LVMH Italian divisions spotlighted M&A operations and strategies of distribution.
Called Because It’s You and Stronger With You, the women’s and men’s scents are due out starting in June.
Organized by 260 Sample Sale, the weeklong event has customers in a frenzy over skin care, hair care and color cosmetics that are up to 70 percent off.
Capability is provided across all platforms including mobile, web and tablet.
Coach for Men is slated for a fall launch.