Industry sources project the business will reach $6 million in sales for 2017.
The fragrance manufacturer has opened its newly renovated facility in Cairo, Egypt, on Monday.
Appealing fragrance of Femmue encourages consumer loyalty to the brand.
It’s the first time Allure editors are calling out their specific picks in the magazine’s Best of Beauty series.
Mass retailers are delivering trend-driven house brands that look anything but generic.
New York is first market with six others to follow.