Beauty Features

The Accidental Beauty Marketer

With Winky Lux, Natalie Mackey is proudly disrupting the beauty business with product launch time frames of 45 days, avocado lipsticks and frank thoughts about influencers.

clock 2hFaye Brookman

Goop's second fragrance, Edition 02, Shiso.

Fragrance

Goop to Open First Beauty Pop-up

Gwyneth Paltrow’s brand will open its first beauty pop-up.

clock 24hRachel Strugatz

Marc Puig

Beauty Features

Marc Puig Makes Bets Amid ‘Tectonic’ Shifts

The executive is driving his family’s business toward the 2 billion euro sales mark this year.

clock April 25, 2017Jennifer Weil

Beauty Features

Burt’s Bees Taps Into Founder’s Life With VR

The brand has teamed with Google to give a 360-degree view of the cabin Burt Shavitz once lived in.

clock April 24, 2017Ellen Thomas

Bluemercury cofounder and chief operating officer Barry Beck

Beauty Features

Bluemercury Cofounder on Becoming the Neighborhood Drugstore

The upscale beauty retailer’s playbook is focused on being accessible and opening doors where its customers live and work.

clock April 24, 2017Kari Hamanaka

Beauty Features

Douglas Realigns Management in Germany and Switzerland

Willem Duthler will oversee those markets, succeeding Claudia Reinery.

clock April 24, 2017Jennifer Weil

Sol de Janeiro

Body Care

Capturing the Spirit of Brazil in a Jar

Sephora helped build awareness for Sol de Janeiro and its Bum Bum Cream.

clock April 24, 2017Faye Brookman

Julep's ambassadors are helping with the spring promotion of the double cleanse program, which includes Love Your Bare Face Oil, Love Your Bare Face Stick and a Konjac sponge.

Skin Care

Julep Taps Consumers as Brand Ambassadors

Julep Brand Ambassadors helped drive 100 percent sell-through rates of product in-store.

clock April 24, 2017Rachel Strugatz

Lakme products.

Color Cosmetics

Premiumization and Natural Cosmetics Trends Shift the Market for Lakmé

The Indian makeup giant makes a statement with argan-oil-infused lipsticks.

clock April 23, 2017Mayu Saini

Au. Articles spring "Marrakesh" collection

Skin Care

Au. Articles Carries Seasonally Curated Beauty Offerings

The bespoke luxury beauty and lifestyle brand offers two collections, fall and spring, to accommodate to the skin’s needs during each season.

clock April 21, 2017Layla Ilchi

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Essentialist

Today's Must Read

Business

J.Crew Reorganizes Top Management and Reducing Headcount

clock April 25, 2017David Moin

Social Studies