The singer launched the line three years ago in Japan.
IBE is headed to London in 2018.
Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor.
The Hollywood hair colorist invites his famous clients and influencers to the DP Hue House — a private bungalow-turned-salon meant to inspire Instagrams.
The makeup artist will introduce a permanent range.
A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.