2012: A Look Back at the Year in Beauty

WWD looks back at the biggest happenings in beauty last year.

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Kristen Stewart

Steve Eichner

Brad Pitt and Joe Wright

Brad Pitt and Joe Wright

Sam Taylor-Wood for CHANEL

CVS’ Beauty 360 location in Mission Viejo, Calif.

CVS’ Beauty 360 location in Mission Viejo, Calif.

Courtesy Photo

Khloe, Kim, and Kourtney Kardashian all in Kardashian Kollection.

Khloe, Kim, and Kourtney Kardashian all in Kardashian Kollection.

Jimi Celeste

The ad for Manifesto.

The ad for Manifesto.

Courtesy Photo

Justin Bieber's second fragrance, Girlfriend

Justin Bieber's second fragrance, Girlfriend

John Aquino

Chanel at Covent Garden in London.

Chanel at Covent Garden in London.

John Sturrock

Lady Gaga Fame

Lady Gaga Fame

George Chinsee

Appeared In
Special Issue
Beauty Inc issue 08/09/2013


1: Stefan F. Heidenreich joins Beiersdorf as chief executive officer.

1: Former president and ceo of Sephora Jacques Levy dies.

3: Vincent Boinay is appointed international retail director of L’Oréal’s Luxe division.

4: Louis Vuitton confirms fragrance debut with perfumer Jacques Cavallier-Belletrud.

5: Equity firm Weston Presidio invests $170 million in indie cosmetics brand Too Faced.

5: Australian premium hair-care brand Fudge is acquired by PZ Cussons plc.

13: Balenciaga signs actress Kristen Stewart to be the face of its new scent, Florabotanica.

18: Dessange International broadens its reach in the U.S. with the acquisition of the Fantastic Sams hair salon franchise.

19: Drybar inks a $16 million deal with Castanea Partners to expand globally.

19: SkinMedica Inc. buys mineral makeup brand Colorescience.

21: Natura Bissé founder Ricardo Fisas dies in Barcelona of injuries suffered in a traffic accident.

23: U.K.-based Designer Parfums acquires the Ghost fragrance brand.

26: Jeff Nugent, former Neutrogena president and Revlon ceo, launches Elayda Professional Skin Care.

27: WWD reports second-quarter profits in Procter & Gamble Co.’s beauty division fell 8 percent to $802 million.

30: Tria Beauty, worth an estimated $32.5 million, announces its plan to go public and raise $86.3 million. The IPO was ultimately called off.



1: Nars enters the tinted moisturizer category.

2: Jo Malone London names Jean-Guillaume Trottier as global general manager.

2: Celebrating its 140th anniversary, Shiseido signs actress Jennifer Connelly as its global face.

3: Eucerin opens its first skin institute, in Hamburg.

3: Simon Cowell is named ceo of Bare Escentuals.

9: Wet ‘n’ Wild signs Stacy “Fergie” Ferguson as its first celebrity spokeswoman.

10: Succeeding his wife, Evelyn H. Lauder, Leonard A. Lauder is named acting chairman of the board of The Breast Cancer Research Foundation.

10: Jill Beraud is named ceo of Living Proof.


10: Freeman Beauty acquires Eclos and C. Booth.

13: Liliane Bettencourt exits the L’Oréal board.

24: P&G announces it will cut $10 billion in costs by fiscal 2016.

24: Kimora Lee Simmons launches a skin-care line on QVC.

28: Sephora USA begins testing its new Web site features with its VIB (Very Important Beauty) Member Insiders.



1: Hair-accessories brand Goody enters heat-styling category.

1: Mandom Corp. opens subsidiary in India.

5: Cosmetic Executive Women launches beauty news site, Beauty Insider.

5: Laurent Attal, executive vice president of research and innovation at L’Oréal, replaces the company’s honorary chairman, Lindsay Owen-Jones, on Sanofi’s board.

6: Christian Courtin-Clarins, president of the Groupe Clarins supervisory board, is awarded the French Legion of Honor in Paris.

12: The U.S. Environmental Protection Agency and L’Oréal collaborate on a $1.2 million research project funded by the cosmetics brand.

16: BareMinerals launches skin care in Japan developed specifically for Asian skin.

19: Dermstore.com opens its first brick-and-mortar location, in Hermosa Beach, Calif.

19: China’s State Food and Drug Administration releases a draft proposal approving the use of alternatives to animal testing for cosmetics.

24: Humiecki & Graef founders launch Ode, a scent-focused magazine.

26: Madonna’s first fragrance, Truth or Dare, launches exclusively at Macy’s.

28: L’Oréal inaugurates its global hair research and innovation center in Saint-Ouen, just outside Paris.



1: Ralph Heinisch becomes ceo of Weleda.

2: Coty makes a “nonbinding proposal” to acquire Avon Products for $23.25 per share, in a deal valued at
$10.7 billion.

3: Bath and body brand Molton Brown enters the antiaging skin-care market.

3: Alfred Dunhill Ltd. begins a 10-year fragrance pact with Inter Parfums.

9: Avon Products names Sherilyn McCoy as ceo.

12: Madonna meets her fans at Macy’s Herald Square for the launch of Truth or Dare.

18: Perfumania Holdings Inc. acquires Parlux Fragrances.

18: North Castle Partners announces investment in Palladio Beauty Group.

22: Ulta Beauty introduces a proprietary collection called Ulta Skin Care, a follow-up to the company’s first private-label initiative phased out several years ago.

23: 100 percent USDA-certified organic bath and body collection, Nourish Organic, launches exclusively in all Whole Foods Market doors.

26: L’Oréal acquires Cadum, a French personal-care and baby-care brand.

27: Odin New York opens its first pop-up shop.

28: The New York Yankees launch a signature scent.


1: Jiangsu Longliqi becomes the official sponsor of China’s women’s basketball team.

3: Social shopping network Opensky launches a beauty category.

3: Clark’s Botanicals enters QVC.

3: Artdeco unveils its Dita Von Teese makeup line.

8: Martin Kaufmann is named general manager of Aveda.

8: London-born hairdresser Vidal Sassoon dies of leukemia at 84.

10: WWD reports P&G to relocate beauty headquarters from Cincinnati to Singapore.

10: Chanel signs Brad Pitt to be the face of Chanel No.5.

11: International beauty subscription service Glossybox lands in the U.S.

12: Dolce & Gabbana teams up with Monica Bellucci for a limited-edition lipstick collection.

14: Coty withdraws $10.7 billion takeover bid for Avon.

19: CVS closes Beauty 360 stores.

21: MAC Cosmetics unveils new space at Selfridges.

30: Elizabeth Arden acquires global fragrance licenses of Ed Hardy, True Religion and BCBG Max Azria from New Wave Fragrances LLC.



5: Nexxus Salon Hair Care signs on as the first beauty sponsor of the Tony Awards.

7: WWD reports the Kardashian sisters will launch a full range of beauty offerings.

7: Jessica Chastain is named the face of Yves Saint Laurent’s new fragrance, Manifesto.

9: Selena Gomez launches her namesake fragrance at Macy’s Herald Square.

11: Elizabeth Arden acquires the Justin Bieber and Nicki Minaj licenses.

17: Justin Bieber launches his second scent, Girlfriend.

19: John Paul Mitchell Systems partners with 2,000 select Marriott-branded hotel doors across North America.

19: Walgreen Co. says it will acquire a 45 percent equity stake in Alliance Boots in a cash-and-stock transaction valued at $6.7 billion.

21: Jacques Challes is named L’Oréal’s chief innovation officer.

21: WWD reports that Shiseido plans to launch Za skin care in Japan in September.

21: Swiss cosmetics company Valmont Group acquires Italian fragrance brand Il Profumo.

27: Clinique opens experience bar featuring seven iPads that provide personal analysis and dispense skin-care advice in nine languages at Bloomingdale’s.

28: Coty files for an initial public offering that could raise $700 million for shareholders.




1: Revlon buys the trademarks and intellectual property of nail-enamel line Pure Ice and cosmetics brand Bon Bons from Bari Cosmetics.

3: Walgreens unveils a $438 million deal to buy USA Drug, a 144-store patchwork of regional chains.

9: TPR Holdings LLC purchases a controlling interest in Cargo Cosmetics.

11: WWD reports the Frédéric Fekkai brand plans to exit its overseas markets.

13: Sephora opens its first store in Brazil, in São Paulo’s JK Iguatemi mall.

14: Target launches its Beauty Concierge program in 28 stores in the metro-Chicago area.

17: WWD reports that Burberry is to end its license with Inter Parfums.

19: Shiseido names Jeanette Garner its first vice president of e-commerce.

23: Coty acquires Katy Perry fragrance license from Gigantic Parfums.

24: Chanel unveils its first beauty pop-up store in London’s Covent Garden.

25: Coty announces Bernd Beetz is stepping down as the company’s ceo; Michele Scannavini, president of Coty Prestige, is named as his successor.

25: Longtime beauty executive Herb Kelhoffer dies at 66.

26: L’Oréal says its revenues in the three months ending June 30 increased 11.6 percent to 5.57 billion euros, or $7.16 billion at average exchange, spurred by its business in North America and new markets.

26: Marc Rey leaves his post as president of international designer collections at L’Oréal Luxe USA.

31: Shiseido Co. reports a net loss of 1.27 billion yen, or $15.9 million at average exchange rates, for the three months ending June 30.



1: Tokyo pop-up store Lady Gaga Haus Laboratories sells Lady Gaga’s debut scent before it launches in the U.S.

2: Gwyneth Paltrow makes her debut as the face of Hugo Boss Nuit Pour Femme.

6: Generating $15 million at retail in U.S. specialty stores, AmorePacific expands its U.S. reach, according to WWD.

9: OPI signs a deal with Grammy award–winning singer Mariah Carey.

15: Lancôme launches its newest fragrance pillar, La Vie Est Belle.

15: Vince Camuto launches his debut men’s scent.

16: Groupe Yves Rocher acquires a 51 percent stake in Turkish makeup brand Flormar.

20: Tracey T. Travis is named executive vice president, chief financial officer of the Estée Lauder Cos.

23: Russia’s largest homegrown direct seller, Faberlic, acquires another domestic direct-sales firm, Sengará.

27: Coty names John Heffner president of OPI Products Inc.

28: L’Oréal announces its first-half net profits rose 10.8 percent and confirms it expects to outperform the market in 2012.



5: Bobbi Brown Cosmetics inks deal with Katie Holmes as the brand’s first face.

6: WWD reports E. Scott Beattie takes a $12 million minority stake in Red Door Spa Holdings Inc., with an option to buy the company outright.

10: WWD reports that the Estée Lauder Cos. will launch Osiao, its first Chinese skin-care line, in mid-October.

13: Birchbox acquires Paris-based beauty subscription service JolieBox.

14: Lady Gaga arrives at Macy’s Herald Square in a giant replica of her Lady Gaga Fame fragrance bottle drawn by a horse and carriage to promote her first scent.

15: The Selfridges flagship on Oxford Street unveils a service-oriented 5,000-square-foot space called The Beauty Workshop.

15: BareMinerals launches its first pressed-powder foundation on QVC.

15: Giorgio Armani launches Maestro Fusion Makeup SPF 15.

16: WWD reports that U.K.-based health and beauty group Alliance Boots will buy a 12 percent stake in Nanjing Pharmaceutical Co. Ltd. for CNY 560 million, or $88.49 million.

17: Actress Courtney Cox is appointed Pantene Expert spokeswoman.

18: Jean Mortier is named president of Coty Prestige.

18: Alessandro Bogliolo is named chief operating officer of Sephora North America, a new position.

21: Tengram Capital Partners LLC, a Connecticut-based private equity firm, takes a 57 percent stake in Nest Fragrances.

24: Nicki Minaj promotes her Pink Friday fragrance at Macy’s.

25: L’Oréal opens a training academy in Moscow.

26: Elizabeth Arden names Marco Ficarelli general manager for Europe, Middle East.

27: Markwins signs a definitive merger agreement with Physicians Formula.



1: Paul Mitchell launches Curl-Defining Line, expected to generate $15 million worldwide in its first year at retail.

5: Andrea Jung announces she will step down as executive chairman of Avon by the end of the year.

7: Beauty veteran George Friedman dies of a heart attack at 77.

10: WWD reports that Jennifer Aniston inks an equity deal with Massachusetts-based hair-care brand Living Proof.

12: The Estée Lauder Cos. celebrates 20th anniversary of breast cancer awareness efforts.

15: Nikos Mouyiaris launches Make, a 220-stockkeeping-unit, charitable cosmetics brand sold exclusively on weseebeauty.com.

24: L’Oréal announces the acquisition of Emiliani Enterprises, a distributor of professional hair-care products.

25: Inter Parfums inks a 20-year contract with Karl Lagerfeld BV.

31: Shiseido reports first-half net profits fell by nearly 50 percent as sales in its home market of Japan remained slow and marketing expenses increased.

31: L’Oréal signs a contract to buy Colombia’s Vogue makeup brand.



1: Nordstrom tests salon brand Aveda in 16 of its stores.

5: Designer Dennis Basso launches his first scent on QVC.

6: WWD reports that for the first nine months of its fiscal year, Beiersdorf registered an 11.1 percent rise in net profits, excluding special factors, to €370 million, or $474.3 million.

7: L’Oréal opens its largest factory worldwide, in Indonesia.

7: Harvey Nichols unveils its first stand-alone beauty retail concept, the three-floor Beauty Bazaar, in Liverpool.

8: Energizer’s board approves a multiyear restructuring plan, which is expected to reduce its global workforce by 10 percent.

14: L’Oréal creates a new subsidiary in Saudi Arabia called L’Oréal KSA through a venture with the Al Naghi Group.

15: Avon names Patricia Perez-Ayala as senior vice president, chief marketing officer and global brand and category president.

15: Thia Breen and Lynne Greene are named group presidents at the Estée Lauder Cos., joining John Demsey and Cedric Prouvé.

16: The founder of Bumble and bumble, Michael Gordon, is arrested on charges of tax evasion.

16: Allergan announces acquisition of Skin Medica.

16: WWD reports that Henkel’s net profits in the third quarter jumped 30.3 percent to 409 million euros, or $511.7 million.

23: Intelligent Nutrients opens its first store, in the Mall of America.

26: L’Oréal signs agreement with private equity firm Castanea Partners to acquire Urban Decay.

28: Johnson & Johnson divests personal-care and skin-care lines Shower to Shower, Ambi, Purpose and Corn Huskers to Canadian pharmaceutical giant Valeant.




1: Procter & Gamble launches Vidal Sassoon Pro Series hair care and color.

2: Makeup artist to Oprah Winfrey, Ross Burton dies at 46 of complications from pneumonia.

3: WWD reports Brigitte Taittinger will step down from her role as president of Annick Goutal.

11: Designer L’Wren Scott launches her debut fragrance at Barneys New York.

12: L’Oréal opens a $100 million, 355,555-square-foot hair-color production plant in Mexico.

17: Jo Malone London moves out of the Estée Lauder Cos. headquarters into a Georgian townhouse at 52 Gloucester Place, London.

19: Kenneth Cole inks a licensing deal with Parlux Ltd.

19: Tengram Capital Partners, a Connecticut-based private equity firm, acquires a stake in professional makeup artist Laura Geller’s color cosmetics brand.

20: Natura announces it is acquiring a majority stake in Aesop.

22: Sephora makes its debut in India.

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