Beauty Features

Meitu's virtual lip try-on for Lime Crime.

Beauty Features

Meitu’s Makeup Plus Launches Counter App to Encourage Virtual Lipstick Experimentation

Resonates with consumers in lipstick because it is a category where they like to try before they buy.

clock 23hFaye Brookman

Beauty Features

UN Women and Unilever Unveil ‘Unstereotype Alliance’

The initiative aims to eradicate stereotypical portrayals of gender in advertising and other brand-led content.

clock June 20, 2017Jennifer Weil

ulta beauty

Beauty Features

Ulta Beauty Leverages Data-rich Loyalty Program

Ulta uses data from its loyalty program to target samples to relevant shoppers.

clock June 20, 2017Allison Collins

Battington Lashes app

Beauty Features

Battington Lashes Unveils AR-Powered App for Trying On Fake Eyelashes

Users can test and buy lashes via the app.

clock June 20, 2017Ellen Thomas

Beauty Features

Douglas Names New CEO for Germany, Switzerland

Andreas Bork succeeds Willem Duthler in the post.

clock June 20, 2017Jennifer Weil

ulta beauty

Beauty Features

Ulta Beauty Doesn’t Care About Overtaking Sephora

The company is focused on building more stores that sell mass and prestige products, as well as provide services.

clock June 20, 2017Allison Collins

Beauty Features

Lauder’s Freda: Services, Creativity and Quality Remain Paramount

Fabrizio Freda, ceo of the Estée Lauder Cos. Inc., advised beauty executives how to lead through change at the WWD Beauty Summit.

clock June 20, 2017Allison Collins

Marc Rey Shiseido Americas

Beauty Features

Marc Rey: More Change in Three Years Than Three Decades

Shiseido increased its global focus, doubled down on tech and went on an acquisitions spree.

clock June 20, 2017Rachel Strugatz

Beauty Features

Coty’s Pane Embraces the Complexities of the Beauty Business

Coty launched a campaign #ProjectPDA to tackle the stigma of applying makeup in public head-on.

clock June 20, 2017Faye Brookman

Beauty Features

QVC’s Mike George Says the Future Is Authentic Storytelling

The brand’s chief executive officer stressed building trust with consumers.

clock June 20, 2017Ellen Thomas

Beauty Features

Emily Weiss: The Customer Is the Number-One Influencer

The founder said cocreation with customers is key to growing Glossier.

clock June 20, 2017Rachel Strugatz

Beauty Features

Unilever’s Vasiliki Petrou Talks Human Touch in Digital World

The executive vice president of prestige called on brands to “deliver a personal, emotional connection to beauty.”

clock June 20, 2017Ellen Thomas

Violette is Estée Lauder's new global beauty director.

Beauty Features

Influence Peddler: Violette Heads to Estée Lauder

The French makeup artist will be involved in product development, education and digital content creation.

clock June 20, 2017Rachel Strugatz

Beauty Features

Facebook: The Shift to Mobile Is Here

Karin Tracy stressed the importance of using technology to have a personal connection with consumers.

clock June 20, 2017Layla Ilchi

Beauty Features

Jo Malone’s Second Act Shakes Up How Fragrances Are Sold

A passion for being a shop keeper helps Jo Malone build another fragrance brand.

clock June 20, 2017Faye Brookman

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clock 7hEvan Clark

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