By  on December 3, 2004

NEW YORK — Talk about dumb luck. When the marketing team behind the indie skin care brand NuGlow cast Nicollette Sheridan as its spokesperson two years ago, little did they know they’d have a Desperate Housewife on their hands. Prior to enlisting as the scheming sexpot Edie Britt on the sizzling ABC drama, Sheridan hadn’t had a bona fide hit in years. And now, with the simple dropping of a plush white towel in a recent TV promo for Monday Night Football, Sheridan has moved onto “public outrage” turf.

But if the 41-year-old blonde beauty is red-faced at the uproar over her locker room antics, it’s a condition she’s all too familiar with. While she’s blessed with killer cheekbones, Sheridan is cursed with an ultra-touchy complexion.

“I have extremely sensitive skin,” Sheridan said, dialing in on her cell phone between recent stops at “Live With Regis and Kelly” and “The Tony Danza Show.” “I can’t do anything to my face. No glycolic acid. No Retin-A. Basically I can’t do what all the girls do these days, like dermabrasion and peels.”

Enter NuGlow, an antiaging system steeped in skin-firming copper peptides. “I’ve never endorsed a product before,” said Sheridan. “But NuGlow was brought to me, so I did quite a bit of research about it. And I started using the product to see if it was something I liked.”

As it turns out, she did. “It really is quite amazing,” said Sheridan. “I’ve used it for a year and half now, and I really do get a lot of compliments on my skin. I have to attribute that to NuGlow because I’m terrible. I’m an outdoorsy person. I do all sorts of sports and I’m constantly in the sun. I do everything you shouldn’t do for your skin. So thank God I can do this.”

Developed by California-based entrepreneur Steve Dworman, an authority in direct-response television, NuGlow is a multistep treatment range designed to help both sexes turn back the hands of time. After studying the skin care market for a few years, Dworman seized upon GHK copper peptide, an ingredient complex with scores of U.S. and international patents attached. With the help of Dr. Howard Maibach, chairman of the dermatology department at University of California, San Francisco, Dworman was able to connect the dots to the holder of the patents. Thus, the birth of NuGlow.

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