NEW YORK — For a 100-year-old-plus line, Kiehl's certainly isn't acting its age. The downtown-cool brand has managed to hold onto its youthful street cred thanks in part to its association with hip admirers, one of whom is about to introduce a whole new facet of the brand.
Starting next month, Kiehl's will roll out a series of in-store appearances by celebrity stylist Kate Young, a former Vogue editor, in select Neiman Marcus locations nationwide. The events, called Choose Your Attitude, will feature Young acting as the brand's "fashion authority," giving fashion tips to customers based on their identification with one of five different personalities: Uptown Chic, Downtown Attitude, Girly Girl, Power Player and Minimalist. After dispensing advice on hot trends, Young will also recommend Kiehl's products best associated with the shopper's chosen style personality.
For Chris Salgardo, U.S. president of Kiehl's, the events represent an opportunity to connect with fashion-savvy shoppers. "Our hope," he said, "is that this partnership will allow us to communicate to consumers that no matter what your personal style, there is a head-to-toe grooming ritual that each of us completes to truly make us feel and look our best."
Young, a self-proclaimed addict of the brand, thinks the partnership is a perfect fit. "I feel like fashion and beauty go hand in hand," she said. "When you talk about wearing the right dress or choosing the right look for an event, the look has so much more to it than just the [clothes]. When your hair and skin look good, it implies good health and a fresh canvas on which you can much more easily put the right dress, the right hair[style] and the right makeup."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia