PARIS — Groupe Clarins is rejuvenating one of its antiaging stalwarts.
Starting in September, the French beauty firm will introduce internationally Double Serum Generation 6, a revamped take on its dual-phase serum concept, which has been updated systematically since it was first launched in 1985.
The new formulation, which replaces Total Double Serum, released in the U.S. in July.
Part of the brand's Extra-Firming line, the antiaging product is billed to take into account challenges women's skin faces today, including environmental issues and the increasing popularity of cosmetic procedures such as microdermabrasion.
Like its predecessor, Double Serum Generation 6 comprises two product formulas — one water-based and one oil-based — that are blended upon application. The serum is said to stimulate the skin's vital functions. A cocktail of botanical ingredients and vitamin supplements were blended to moisturize, nourish, encourage cellular respiration and dermal regeneration, protect from free radicals and energize the skin. Ingredients include macadamia, which was selected for its regenerative and protective properties, as well as Inca peanut, which contains essential fatty acids omega 3 and 6 and helps repair and nourish the skin. The serum retails at $90 for 1 oz.
Clarins executives declined to reveal sales forecasts, however, industry sources estimate the serum will top sales of $5.5 million at retail in the U.S. in its first six months on counter.
"In the U.S., highly advanced antiaging products are the fastest growing skin care category," said Eric Horowitz, president of the Clarins Division of Groupe Clarins USA. "The whole Extra-Firming category continues to grow at 20 percent. Generation 6 is part of that category."
The serum segment accounts for around 19 percent of Clarins' facial skin care business, according to Caroline Pieper-Vogt, the Clarins brand's senior vice president of marketing.
Double Serum Generation 6 targets a broad consumer demographic. Like the original, the primary target is women aged 40-plus, but a secondary target is women aged 25 and older whose skin is suffering due to stress, climate changes or nutritional deficiencies, explained Pieper-Vogt.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)