PARIS — Groupe Clarins is rejuvenating one of its antiaging stalwarts.
Starting in September, the French beauty firm will introduce internationally Double Serum Generation 6, a revamped take on its dual-phase serum concept, which has been updated systematically since it was first launched in 1985.
The new formulation, which replaces Total Double Serum, released in the U.S. in July.
Part of the brand's Extra-Firming line, the antiaging product is billed to take into account challenges women's skin faces today, including environmental issues and the increasing popularity of cosmetic procedures such as microdermabrasion.
Like its predecessor, Double Serum Generation 6 comprises two product formulas — one water-based and one oil-based — that are blended upon application. The serum is said to stimulate the skin's vital functions. A cocktail of botanical ingredients and vitamin supplements were blended to moisturize, nourish, encourage cellular respiration and dermal regeneration, protect from free radicals and energize the skin. Ingredients include macadamia, which was selected for its regenerative and protective properties, as well as Inca peanut, which contains essential fatty acids omega 3 and 6 and helps repair and nourish the skin. The serum retails at $90 for 1 oz.
Clarins executives declined to reveal sales forecasts, however, industry sources estimate the serum will top sales of $5.5 million at retail in the U.S. in its first six months on counter.
"In the U.S., highly advanced antiaging products are the fastest growing skin care category," said Eric Horowitz, president of the Clarins Division of Groupe Clarins USA. "The whole Extra-Firming category continues to grow at 20 percent. Generation 6 is part of that category."
The serum segment accounts for around 19 percent of Clarins' facial skin care business, according to Caroline Pieper-Vogt, the Clarins brand's senior vice president of marketing.
Double Serum Generation 6 targets a broad consumer demographic. Like the original, the primary target is women aged 40-plus, but a secondary target is women aged 25 and older whose skin is suffering due to stress, climate changes or nutritional deficiencies, explained Pieper-Vogt.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast