PORTO CERVO, Sardinia — Acqua di Parma has opened the door to its first spa — and is aiming to open as many as 10 more locations in the next two years.
The space has been dubbed the Blu Mediterraneo Spa and it is attached to the exclusive Costa Smeralda Yacht Club, which is located in the chic resort town of Porto Cervo, on the northwest coast of the island of Sardinia.
While the spa is open to the public and has its own entrance, the Costa Smeralda Yacht Club is owned by Prince Aga Khan and its member list of 500 sailing aficionados represents a mix of billionaires, politicians and entrepreneurs.
"It's an amazing step forward for the brand," said Gabriella Scarpa, international president of Acqua di Parma, which is owned by LVMH Moët Hennessy Louis Vuitton. She added that the firm's strategy calls for the opening of 10 more spas in luxurious hotels and resorts in Italy and abroad in the next two years. "It's about portraying the image and lifestyle of the brand and getting closer to the customer," said Scarpa.
Spread over 8,000 square feet, the Blu Mediterraneo Spa in Porto Cervo features four cabins and boasts 20 treatments, including the Blu Mediterraneo Signature Massage, which utilizes lymphatic drainage and acupressure techniques.
Plans call for another Blu Mediterraneo Spa to be opened later this year and, according to industry sources, it has been slated for Milan.
Acqua di Parma teamed up with Spa Chakra, a luxury spa management firm based in New York, to create its Blu Mediterraneo Spas. Spa Chakra also has a spa management deal with Guerlain, which is also owned by LVMH.
Acqua di Parma's entry into spa operations comes on the heels of the launch this month of a five-item skin care line called Italian Resort Blu Mediterraneo.
In other Acqua di Parma developments, the brand is focusing on expanding distribution to China in October, as well as opening 30 doors in Russia in the next 18 months. Scarpa noted that the brand's distribution would be kept strictly limited, reaching 2,000 doors in the next three years.— Stephanie Epiro
Trial of Former Marionnaud Chief Begins
PARIS — A case involving Marcel Frydman, former chief executive officer of Marionnaud Parfumeries, who is reportedly being tried for having trumped up the company's accounts in 2002 and 2003, opened in the criminal court here Monday and continued on Tuesday.
No one from the court could be reached for comment.
Frydman's son, Gérald, formerly Marionnaud's vice president and financial director, and Laurent Ferré, the company's former financial controller, are also implicated in the case, according to reports.
Decisions regarding the case are to be handed down on July 9.
This is not the first time Frydman has appeared in court. As reported, in October he was fined 15,000 euros, or $23,568 at current exchange, plus thousands of euros in damages for having illegally sold fragrance tester bottles from prestige brands such as Parfums Kenzo and Yves Saint Laurent Parfums. In July, Frydman was fined 1 million euros, or $1.57 million, by France's securities regulator for having falsified Marionnaud's accounts.
Frydman left the perfumery chain in September 2005, seven months after selling Marionnaud to A.S. Watson.— Jennifer Weil
French Selective Beauty Business Gains
PARIS — The French selective beauty market rang up sales of 2.9 billion euros, or $3.98 billion at average yearly exchange, a 4.5 percent rise last year over 2006, according to a study by The NPD Group. Of that, fragrances generated 1.8 billion euros, or $2.47 billion, a 5 percent gain; skin care made up 652 million euros, or $893.7 million, a 3 percent increase, and makeup came in at 389 million euros, or $533.2 million, up 4.8 percent.
In volume, France's selective beauty business registered a 2.4 percent uptick to 73 million units. The fragrance business increased 3.6 percent to 39 million units, makeup rose 1.9 percent to 16 million units, and skin care was up 0.5 percent to 18 million units.
The average price in euros for a selective beauty product in France came in at 39.55 euros, or $54.21, a 2 percent increase last year on 2006.— J.W.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)