NEW YORK — A new skin care brand called Adorage, which was inspired by a skin cream made for Sixties-era French actress Delphine Vouler, has landed at doctor's offices and spas in the U.S.
The nine-item Adorage line is based on a reformulated version of a recipe customized for Vouler and her family by a pharmacy in France's Provence region, according to Yeleana Premyssleer, vice president of Adorage.
Development of Adorage began two years ago, when an acquaintance of Premyssleer came across the original formula, she said during a recent interview. Premyssleer, who also works as a nurse in the office of Manhattan dermatologist Joel Kassimir, "wanted to create something for our clients," she said, "to make their skin healthy, rejuvenate and improve their skin quality."
Aside from Kassimir's office, Adorage is currently carried in a handful of other dermatologists' offices as well as spas, including Renaissance Health Spa locations in New York, New Jersey and Pennsylvania; Skin Perfection Spa & Wellness Studio here, and Luxury Spa in Miami.
Plans call for Adorage to reach a total of 15 spas and doctors' offices by the end of the year. Industry sources estimate the brand could generate first-year sales volume of nearly $350,000.
Adorage includes three 1-oz. creams, called Moisturizing Cream, Retinol Cream and Antistress Cream, which are priced at $140, $150 and $155, respectively. There are four 0.5-oz. products, Hyaluronic Acid Serum, $155; Antistress Serum, $155; Eye Cream, $150, and Gel C, $150. There are also two 3.4-oz., $47 cleansing products, one for oily skin and one for normal to dry skin.
The antistress products, as well as the Gel C vitamin C serum, are designed to stimulate collagen production, while the eye cream is designed to smooth and eliminate dark circles, the retinol cream targets wrinkles and the Hyaluronic Acid Serum is designed to moisturize. The line uses extracts of soybean, yam, mulberry, sunflower, rosemary, thyme, jojoba and shea tree.
Premyssleer noted that a two-week clinical study involving 250 women between the ages of 30 and 65 found that after using Adorage products, a 50 percent reduction of fine lines was observed. There was also a 75 percent increase in skin hydration, a 72 percent improvement in skin smoothness and facial pigmentation and a 75 percent decrease in dryness, according to the brand.
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