By  on December 20, 2013

BEIJING — Wrinkles, age spots, firmness, whiteness, moisture — middle-aged Beijinger Xu Ran has plenty to worry about when it comes to her skin.

Those worries translate into big spending, according to recent findings. In an average month, she spends a whopping $328 on beauty products, Xu said, while shopping at a Sephora in one of Beijing’s ritzy shopping districts. That equates to more than one-third of the average monthly salary in Beijing for 2012, according to city government statistics.

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