EVIAN, France — Procter & Gamble’s SK-II skin care brand is becoming a testing ground for the firm’s new beauty technology.

Already, a moisturizing compact powder foundation has made its way from SK-II to Cover Girl in AquaSmooth, and now another foundation will make its debut via SK-II. Called Air Touch, the new foundation is unlike any other, claims A.G. Lafley, P&G’s chairman and chief executive officer, who discussed the company’s latest beauty innovation at the WWD CEO Beauty Summit here last week.

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