Ajune Spa LLC is finding that its clients are pushing the firm toward a more medical positioning by demanding more medical type treatments.
The Manhattan-based spa, which was founded in 1999 by plastic surgeon Mauro C. Romita and is located at 1294 Third Avenue, has noticed a clear increase in demand for medical type treatments. According to the firm, the spa generated $3.7 million in sales for 2007, with about 30 percent, or $1.1 million, of sales coming from medical type treatments, which marks a 16 percent increase in these treatments over the past three years on a compounded growth rate. Injectables, the spa said, have increased 24 percent since 2005, and retail sales of beauty products with SPF have increased 61 percent between 2005 and 2007.
Ajune’s increased demand in medical type treatments actually mirrors nationwide service increases.
According to the International Spa Association (ISPA), the industry has seen a surge in the portion of spas that offer medical services, such as those that offer microdermabrasion (97 percent in 2007 versus 59 percent in 2004) and chemical peels (93 percent in 2007 versus 54 percent in 2004). These two services, ISPA data said, have overtaken Botox (76 percent) as the top medical service from 2004. Photo-facial/Intense Pulsed Light (IPL) therapy is also “quite popular,” according to ISPA, and is offered by two-thirds (67 percent) of those offering medical services.
To be sure Ajune’s operations are better poised to meet demand for clinical skin care treatments, Ajune is restructuring its business to create two teams: a clinical team and an aesthetic team.
“Ajune has embraced the importance of nonsurgical cosmetic options based on minimally invasive rejuvenation of the face,” said Romita.
The two teams of aestheticians will be divided into three groups. Members of the Top Tier Clinical team will perform all intense pulse light services, Profect laser treatments and Gentle Waves with aminolevulinic acid, and will work directly with Romita. Members of the Clinical Tier will perform all Dermaplaning with Cryogen Therapy (which is exclusive to Ajune), all facial peels with 40 percent to 60 percent glycolic acid levels, medical microdermabrasion and Vitalize Peel. Those in the Aesthetic Tier will perform all aesthetic facials, microdermabrasion, and facial peels with 20 percent to 30 percent glycolic acid, salicylic and lactic acid peels, Gentle Waves LED and Illuminize Peel.
According to Ajune, the most requested facial treatments there are injectables, such as Botox, and fillers such as Juvéderm. Evolence, a new filler the spa is carrying, is expected to do well, too. All injectables are injected by Romita. IPL laser addressing hyperpigmentation — Ajune uses the Lumenis One machine, is also popular.
The most popular body treatments include Endermologie, which fights cellulite; Body Facial, which utilizes chemical peels and microdermabrasion; and Laser Hair Removal.
The spa is on track to hit $4.1 million in sales for 2008.�
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